When a fast-growing billing platform needed to accelerate innovation while managing complex compliance requirements, they discovered the power of AI-first product management
B33.tech had a problem every scaling fintech knows too well: their product backlog was growing faster than their ability to ship. As a modern billing platform processing millions of transactions, they needed to ship features faster while maintaining the reliability their customers demanded. Their transformation story with PM33 demonstrates why the future of product management isn't just automated—it's intelligent.
B33 operates in one of the most demanding product spaces imaginable. Billing platforms must balance:
Their product team was drowning in requirements, spending more time managing their backlog than actually shipping value. After evaluating every Productboard alternative and Jira Product Discovery alternative, they realized traditional tools weren't built for their velocity needs.
"We were looking at our roadmap one day and realized we had 18 months of work planned but only 6 months of runway to capture the market," explains Sarah Chen, VP of Product at B33. "That's when we knew we needed to reduce PM busywork and find a fundamentally different approach."
In their AI product management tools comparison, B33 discovered that PM33 wasn't just another project management tool with AI features bolted on. It was architected from the ground up for product strategy automation.
What sealed the deal for B33:
PM33's ability to predict feature ROI with 85% accuracy meant B33 could finally answer the question: "Which billing features will actually drive revenue?" Instead of building based on assumptions, they could simulate the impact of different feature sequences on their growth trajectory.
As B33's engineering team grew from 20 to 60 developers, maintaining PRD quality became impossible. PM33's PRD generator AI didn't just save time—it ensured every requirement met their strict technical standards. What used to take their PMs 3 hours now took 2 minutes, with better results.
B33's backlog wasn't just features—it was a complex web of compliance requirements, technical debt, customer requests, and strategic initiatives. PM33's backlog automation tools understood these relationships, automatically prioritizing based on:
Within 30 days of implementing PM33, B33 experienced remarkable changes:
Using PM33's built-in product velocity calculator, B33 tracked not just output but outcome:
"The biggest surprise wasn't the speed improvement," notes Chen. "It was how PM33 helped us align strategy and execution. Our engineers finally understood why we were building certain features, and our executives could see exactly how our roadmap connected to revenue goals."
The AI roadmap planning software didn't just organize their features—it created dynamic roadmaps that adapted based on:
B33's product ops transformation created a compound effect throughout their organization:
B33 had previously spent $200,000 annually on product strategy consultants. With PM33, they were able to replace product consultants with AI that provided:
"PM33 doesn't just give us advice—it learns our business," explains Chen. "After three months, it understood our market positioning better than consultants who'd worked with us for years."
B33's evaluation revealed clear differences:
As a Productboard alternative, PM33 offered:
While Jira focused on task tracking, PM33 provided:
As an Aha alternative for startups and scale-ups, PM33 delivered:
B33's success with PM33 followed a specific pattern that other companies can replicate:
B33's success with PM33 is particularly notable in the billing and payments industry, where:
PM33's product strategy automation proved especially valuable for:
Based on their experience, B33 recommends:
Six months into their PM33 journey, B33 has:
"PM33 isn't just a tool for us anymore—it's our competitive moat," concludes Chen. "While competitors are still debating what to build next, we're already three features ahead."
Whether you're in fintech, SaaS, or any tech vertical, the principles that transformed B33 can work for you. The gap between companies using AI-first product management and those using traditional tools will only widen.
Visit PM33.com to:
Don't let your backlog become your bottleneck. Join B33 and hundreds of other tech companies who've discovered that with PM33, you're not just managing products—you're unleashing their potential.
PM33: Where B33 Found Their Velocity. Where You'll Find Yours.
Ready to achieve 3x product velocity like B33? Start with PM33 today and put your backlog on autopilot.
About PM33: We're the AI-first product management platform that helps tech companies ship faster while maintaining strategic alignment. Our Strategic Intelligence Engine has helped companies like B33 achieve 3x velocity improvements while reducing product operations costs by 61%. Learn more at PM33.com.
About B33.tech: B33 is a next-generation billing platform that processes millions of transactions daily for leading SaaS and fintech companies. Their adoption of PM33 has enabled them to maintain their position as the industry's most innovative billing solution. Learn more at B33.tech.
